# Loomly vs Hootsuite

> Loomly ($65/month, guided workflow) vs Hootsuite ($99/user/month, enterprise suite): honest pricing, real differences, and who should pick which.

Head to head · updated August 2026

Loomly and Hootsuite get compared constantly, but they're aimed at different buyers. Loomly is a guided workflow for marketing teams: AI content ideas, post-optimization tips, and approvals in a polished calendar, starting at $65/month for 12 accounts and 3 users.

Hootsuite is the original enterprise suite: social listening, compliance, team permissions, and training, starting at $99 per user per month billed annually (about $1,188 up front for one seat). The comparison mostly comes down to whether you're buying a team workflow or an organizational platform.

## Choose Loomly if…

Choose Loomly if you're a marketing team that wants guidance built into the workflow (ideas, tips, approvals) and 12 accounts across a few brands fits your world. It's the friendlier tool and the friendlier bill.

## Choose Hootsuite if…

Choose Hootsuite if you're an organization: legal sign-offs, listening dashboards, compliance archiving, and the budget that goes with them. For that buyer, Loomly is too light, and Hootsuite is the real deal.

## Side by side.

|  | Loomly | Hootsuite |
| --- | --- | --- |
| Starting price | $65/month ($49/mo annual) for 12 accounts, 3 users | $99/user/month, billed annually (about $1,188/year for one seat) |
| Pricing model | Two tiers: Starter $65, Beyond $332, nothing between | Per user, per month: $99 / $199 / $399 tiers, annual anchored |
| X (Twitter) | Not on the current supported-platform list | Supported |
| Platforms | 8: Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business, Threads | The major networks, up to 10 accounts on Standard |
| Signature strengths | AI content ideas, optimization tips, approval workflows | Listening, compliance, approvals, training: the enterprise stack |
| Free plan | None; trial only | None; 14-day trial |
| Team cost | 3 users included on Starter | Every additional person is another $99+/month seat |

Details from each tool's public pricing and marketing pages as of August 2026. Plans change, so check their sites for the latest.

## When Loomly is the right call

- You want the tool to suggest what to post and how to improve it.
- Three users and 12 accounts cover you, and $65 to $49/month is the budget.
- Approvals matter, but compliance archiving doesn't.

## When Hootsuite is the right call

- Social media is a department with legal and compliance requirements.
- You need social listening and sentiment dashboards, not just publishing.
- Multiple seats at $99+ each is an acceptable line item.

## The third option (our cards on the table)

If you landed here because both prices feel like a lot for scheduling posts, that instinct is worth trusting. Neither tool's signature features (Loomly's guided ideas, Hootsuite's compliance stack) matter to a business owner who writes their own posts and ships them.

Unbusied is $33/month per Social Set for all seven major platforms including X (which Loomly currently can't post to at all), unlimited posts (except X posts with links, 30 a month), and up to 5 team seats included. No AI, no approval chains, no annual contract: compose, schedule, done.

[Get Started](https://app.unbusied.com/signup) · $33 a month per Social Set. Cancel anytime.

## Fair questions, straight answers.

### Is Loomly cheaper than Hootsuite?

Yes, substantially. Loomly Starter is $65/month (or $49/month billed annually) and includes 3 users. Hootsuite Standard is $99 per user per month billed annually, so one seat costs about $1,188 a year and each teammate adds another seat.

### Does Loomly or Hootsuite support X (Twitter)?

Hootsuite supports X. Loomly currently doesn't: X doesn't appear on their supported-platform list as of this writing.

### Which is better for a small business?

Between the two, Loomly: the price is a third of Hootsuite's and the guided workflow helps small teams. But if you don't need approvals or AI ideas either, a flat-rate scheduler like Unbusied covers all seven platforms including X for $33/month.

Source: https://unbusied.com/compare/loomly-vs-hootsuite