# Vista Social vs Metricool

> Vista Social ($79/month full suite) vs Metricool (free tier, paid from $25, analytics-first): honest pricing, the X add-on both share, and who should pick which.

Head to head · updated August 2026

Vista Social and Metricool overlap more than most pairs: both lean analytical, both cover a wide platform list, and both, notably, treat X (Twitter) as a paid add-on rather than an included platform.

The difference is center of gravity. Vista Social is a team suite (listening, review management, advocacy) starting at $79/month. Metricool is analytics-first (reports, competitor tracking, ads dashboards) with a genuinely usable free tier and paid plans from $25/month that rise with brand count.

## Choose Vista Social if…

Choose Vista Social if you're a team or agency that needs the suite modules: listening, review management, and advocacy alongside publishing. It's the more complete operations platform.

## Choose Metricool if…

Choose Metricool if measurement is the job: reporting, competitor tracking, and paid-plus-organic dashboards at the best price in that class, with a free tier to grow out of.

## Side by side.

|  | Vista Social | Metricool |
| --- | --- | --- |
| Starting price | $79/month (15 profiles, 2 users) | Free (1 brand, 20 posts/mo); paid from $25/month |
| Center of gravity | Team suite: listening, reviews, advocacy | Analytics: reports, competitors, ads dashboards |
| X (Twitter) | $29/month add-on on any plan | Paid add-on; not in the free tier at all |
| Free plan | Paid tiers from $79 (check current trial terms) | Real free tier, without LinkedIn or X |
| Team | 2 users on the entry plan | Team seats from the Advanced tier, $67+/month |
| AI | AI credits metered (1,000 to 3,500/month) | AI assistant included at various levels |

Details from each tool's public pricing and marketing pages as of August 2026. Plans change, so check their sites for the latest.

## When Vista Social is the right call

- Reviews, listening, or advocacy will actually get used.
- Three users on day one matters.
- You're consolidating several tools into one suite.

## When Metricool is the right call

- You build reports for clients or bosses every week.
- You want to start free and upgrade only when the fences bite.
- You also manage ad accounts and want it all in one view.

## The third option (our cards on the table)

Notice what both have in common: X costs extra. If you're a business owner whose actual job is publishing posts everywhere (X included) rather than running listening dashboards or client reports, you'd be buying either tool for its second-best feature.

Unbusied is $33/month per Social Set: all seven platforms with X included, unlimited posts (except X posts with links, 30 a month), up to 5 team seats, and simple analytics that tell you what published and what performed.

[Get Started](https://app.unbusied.com/signup) · $33 a month per Social Set. Cancel anytime.

## Fair questions, straight answers.

### Is Metricool cheaper than Vista Social?

Yes at entry: free or $25/month versus $79/month. But team access flips it closer: Metricool's team seats start on the $67+ Advanced tier, while Vista Social includes 3 users at $79. Price them at your actual team size.

### Do Vista Social and Metricool include X (Twitter)?

Neither includes it. Vista Social charges a $29/month add-on on any plan, and Metricool sells X as a paid add-on too, with no X on its free tier. Tools that include X flat: Unbusied ($33/month) and Buffer (per-channel).

### Which has better analytics?

Metricool, for the price: it's the analytics specialist, with competitor tracking and Looker Studio connectors. Vista Social's reporting is strong but its edge is the suite breadth, not analytics depth.

Source: https://unbusied.com/compare/vista-social-vs-metricool