Pricing guide · updated August 2026
Later pricing, explained with real math
Later's Starter plan is $25/month (or $18.75/month billed annually) for one social set and one user. The number that matters more is 30: that's the monthly post cap per profile on Starter, and it's the wall daily posters hit.
Two more things shape the real price. Later removed its free plan in 2024, so the trial is the only free path. And Later ended X (Twitter) support in 2025, so no Later plan can post there at any price. Here's how it adds up.
The plans
| Plan | Price | What’s included |
|---|---|---|
| Starter | $25/month ($18.75/mo billed annually) | 1 social set, 1 user, 30 posts per profile per month, 5 AI credits. |
| Growth | $50/month ($37.50/mo billed annually) | Higher caps and more users for growing accounts. |
| Extra users | $3.75 to $5/month each | Additional seats beyond your plan's allowance. |
Later details from their public pricing pages as of August 2026. Plans change, so check their pricing page for the latest.
What you’d actually pay
Light poster, Instagram-first
Starter at $25/month fits: under 30 posts per profile, one user, grid planning included.
Daily poster
30 posts per profile per month is one post a day with zero to spare. Real daily posting pushes you to Growth at $50/month.
You post to X too
No Later plan covers X at any price. You'd run a second tool alongside, or pick a scheduler that includes X.
Know before you buy
- The 30-post monthly cap per profile on Starter, the quiet reason many upgrade.
- No X (Twitter) on any plan since 2025.
- One user on Starter; teammates cost extra per seat.
- No free plan since 2024; annual prices require the up-front commitment.
The honest verdict
If Instagram is your world and you plan visually, Later's grid planner and link-in-bio still earn the Starter price, and Pinterest and Snapchat coverage is a real plus.
If you post daily across the whole spread including X, the caps and the missing platform stack against you: Growth at $50 still can't post to X. Unbusied is $33/month flat with unlimited posts, X included, and up to 5 team seats, no caps to outgrow.
Fair questions
How much does Later cost per month?
Starter is $25/month, or $18.75/month billed annually, for one social set, one user, and a 30-post monthly cap per profile. Growth is $50/month ($37.50 annual) with higher limits. Extra users run $3.75 to $5/month each.
Does Later have a free plan?
No. Later removed its free plan in 2024. There's a 14-day trial, then Starter at $25/month is the entry point.
Does Later support X (Twitter)?
No. Later ended X support in 2025 and hasn't restored it, so no plan can post to X at any price. If X matters, look at schedulers that include it: Unbusied does at $33/month flat, and Buffer supports X too.
What happens when I hit Later's post cap?
Starter allows 30 posts per social profile per month; past that you're upgrading to Growth or waiting for the month to reset. If caps are the problem, tools with truly unlimited posts (Unbusied, Buffer paid, Pallyy) remove the ceiling entirely.