Head to head · updated August 2026
Loomly vs Buffer
Loomly and Buffer sit at opposite ends of the pricing philosophy spectrum. Loomly sells a complete guided workflow (AI post ideas, optimization tips, approvals) for a fixed $65/month covering 12 accounts and 3 users. Buffer sells simplicity by the channel: free for 3 channels, then $5 per channel per month, with team access at $10 per channel.
The practical differences that decide most people: Buffer has a real free plan and supports X; Loomly has neither, but bundles team structure Buffer only partially matches. Here's the honest breakdown.
Choose Loomly if…
Choose Loomly if you're a marketing team of 2-3 that wants the guided workflow and approvals, posts across many accounts, and doesn't need X. At that shape, the flat $65 beats Buffer's per-channel team math.
Choose Buffer if…
Choose Buffer if you're starting out or staying lean: the free plan is real, X is supported, and at 2-4 channels solo nothing here is cheaper.
Side by side.
Details from each tool's public pricing and marketing pages as of August 2026. Plans change, so check their sites for the latest.
When Loomly is the right call
- Approval workflows and post guidance will actually get used.
- You're near the 12-account allowance, where flat beats per-channel.
- X isn't part of your spread.
When Buffer is the right call
- You want to start free and pay only as channels earn their place.
- X matters: Buffer posts there, Loomly doesn't.
- You're solo on a handful of channels.
Fair questions, straight answers.
Is Buffer cheaper than Loomly?
Usually. Buffer is free for 3 channels and about $35/month for seven channels solo, versus Loomly's $65/month. The exception is teams on many channels: Buffer's Team rate ($10/channel) makes seven channels about $70/month, while Loomly Starter stays $65 with 3 users included.
Does Loomly or Buffer support X (Twitter)?
Buffer supports X. Loomly currently doesn't: X is absent from their supported-platform list as of this writing.
Which should a small business pick?
Testing the waters on a few channels: Buffer, free. Marketing team that wants guidance and approvals: Loomly. One brand posting everywhere with help: that's the gap both leave, and it's the exact shape flat-rate tools like Unbusied ($33/month, X included, team included) are built for.