Head to head · updated August 2026
Loomly vs Hootsuite
Loomly and Hootsuite get compared constantly, but they're aimed at different buyers. Loomly is a guided workflow for marketing teams: AI content ideas, post-optimization tips, and approvals in a polished calendar, starting at $65/month for 12 accounts and 3 users.
Hootsuite is the original enterprise suite: social listening, compliance, team permissions, and training, starting at $99 per user per month billed annually (about $1,188 up front for one seat). The comparison mostly comes down to whether you're buying a team workflow or an organizational platform.
Choose Loomly if…
Choose Loomly if you're a marketing team that wants guidance built into the workflow (ideas, tips, approvals) and 12 accounts across a few brands fits your world. It's the friendlier tool and the friendlier bill.
Choose Hootsuite if…
Choose Hootsuite if you're an organization: legal sign-offs, listening dashboards, compliance archiving, and the budget that goes with them. For that buyer, Loomly is too light, and Hootsuite is the real deal.
Side by side.
Details from each tool's public pricing and marketing pages as of August 2026. Plans change, so check their sites for the latest.
When Loomly is the right call
- You want the tool to suggest what to post and how to improve it.
- Three users and 12 accounts cover you, and $65 to $49/month is the budget.
- Approvals matter, but compliance archiving doesn't.
When Hootsuite is the right call
- Social media is a department with legal and compliance requirements.
- You need social listening and sentiment dashboards, not just publishing.
- Multiple seats at $99+ each is an acceptable line item.
Fair questions, straight answers.
Is Loomly cheaper than Hootsuite?
Yes, substantially. Loomly Starter is $65/month (or $49/month billed annually) and includes 3 users. Hootsuite Standard is $99 per user per month billed annually, so one seat costs about $1,188 a year and each teammate adds another seat.
Does Loomly or Hootsuite support X (Twitter)?
Hootsuite supports X. Loomly currently doesn't: X doesn't appear on their supported-platform list as of this writing.
Which is better for a small business?
Between the two, Loomly: the price is a third of Hootsuite's and the guided workflow helps small teams. But if you don't need approvals or AI ideas either, a flat-rate scheduler like Unbusied covers all seven platforms including X for $33/month.