Head to head · updated August 2026
Loomly vs Metricool
Loomly and Metricool sell different halves of the social media job. Loomly is the content half: AI post ideas, optimization tips, and approval workflows at $65/month. Metricool is the measurement half: analytics, competitor tracking, and ads dashboards, free for one brand and from $25/month paid.
The price structures differ as much as the products. Loomly has no free tier and a steep second step ($65 then $332). Metricool starts free with platform fences (no LinkedIn or X on the free tier) and slides upward with brand count, with X as a paid add-on throughout.
Choose Loomly if…
Choose Loomly if your bottleneck is producing content: the idea prompts, optimization tips, and approval flow give a small team real structure.
Choose Metricool if…
Choose Metricool if your bottleneck is proving results: the analytics, competitor tracking, and ad dashboards are the best value in their class, and the free tier lets you start without a bill.
Side by side
| Loomly | Metricool | |
|---|---|---|
| Starting price | $65/month ($49/mo annual), no free plan | Free (fenced); paid from $25/month |
| Center of gravity | Content: ideas, tips, approvals | Measurement: reports, competitors, ads |
| X (Twitter) | Not on the supported-platform list | Paid add-on; absent from the free tier |
| Team | 3 users on Starter | Team seats from the $67+ Advanced tier |
| Next tier up | $332/month (a 5x jump) | Slider rises gradually with brands |
| Platforms | 8 | 12+ plus ad platforms |
Details from each tool’s public pricing and marketing pages as of August 2026. Plans change, so check their sites for the latest.
When Loomly is the right call
- You want the tool to help decide what to post.
- Posts need a sign-off step.
- You'd rather pay one flat tier price than watch a slider.
When Metricool is the right call
- Weekly reporting is part of your job.
- You want to start free and pay only when you outgrow the fences.
- You manage ads and organic together.
The third option (our cards on the table)
Neither tool includes X: Loomly can't post there at all, and Metricool sells it as an add-on. If your actual job is getting one brand's posts out everywhere (X included) with a helper or two, you'd be paying either tool for its specialty and working around the gap.
Unbusied is $33/month per brand: all seven platforms with X included, unlimited posts, up to 5 team seats, and simple analytics that cover what a business owner actually checks.
Fair questions
Is Metricool cheaper than Loomly?
Substantially: free to start and from $25/month paid, versus Loomly's $65/month with no free tier. Loomly's price buys the guided content workflow; Metricool's buys analytics depth. They're different halves of the job.
Do Loomly or Metricool support X (Twitter)?
Loomly doesn't list X as a supported platform. Metricool supports X only as a paid add-on, and not at all on its free tier. If X is core, look at tools that include it flat, like Unbusied or Buffer.
Can Metricool replace Loomly's features?
Not the content workflow: Metricool has AI assists but not Loomly's guided ideas and approval chains. And Loomly can't replace Metricool's analytics depth. Teams occasionally run both, which is exactly when it's worth asking what job you actually need done.