Head to head · updated August 2026
Loomly vs Sendible
Loomly and Sendible read similar on a feature grid (calendars, approvals, analytics) but they're aimed at different buyers. Loomly is built for a brand's own marketing team: guided post ideas, optimization tips, and approvals at $65/month for 12 accounts and 3 users.
Sendible is built for agencies: white-label reports, client workflows, and profile-count tiers starting around $29/month for 6 profiles. The cheapest way to decide is to answer one question: are you posting for your own brand, or reporting to clients?
Choose Loomly if…
Choose Loomly if you're a brand-side marketing team that wants the guided workflow: content ideas, optimization tips, and approvals in a polished calendar.
Choose Sendible if…
Choose Sendible if you're an agency: the white-label reporting and client workflows are the product, and the entry price is friendlier for a roster of a few clients.
Side by side
| Loomly | Sendible | |
|---|---|---|
| Starting price | $65/month ($49/mo annual) for 12 accounts, 3 users | About $29/month ($25/mo annual) for 6 profiles |
| Built for | A brand's own marketing team | Agencies managing clients |
| Signature strengths | AI ideas, optimization tips, approval workflow | White-label reports, client approvals |
| X (Twitter) | Not on the current supported-platform list | Supported |
| Free plan | None; trial only | None; trial only |
| Platforms | 8 incl. Pinterest and Google Business | About 10 incl. Google Business |
Details from each tool’s public pricing and marketing pages as of August 2026. Plans change, so check their sites for the latest.
When Loomly is the right call
- You post for your own brand and want guidance built in.
- Approvals happen inside your team, not with external clients.
- 12 accounts and 3 users fit your shape.
When Sendible is the right call
- You bill clients and send them branded reports.
- Client-facing approval flows are part of the job.
- X is in the platform mix (Loomly can't post there).
The third option (our cards on the table)
If you're neither a guided-workflow team nor an agency (you're an owner who writes posts and ships them), both tools carry structure you'd pay for and skip.
Unbusied is $33/month per brand: all seven platforms including X, unlimited posts, up to 5 team seats, and no workflow machinery. Half Loomly's price, with the platform Loomly is missing.
Fair questions
Is Sendible cheaper than Loomly?
At entry, yes: about $29/month versus $65/month. But the entry shapes differ: Sendible's plan covers 6 profiles, while Loomly Starter covers 12 accounts and 3 users. Match the tier to your real account count before comparing stickers.
Does Loomly or Sendible support X (Twitter)?
Sendible supports X. Loomly currently doesn't: X is absent from its supported-platform list as of this writing.
Which should a small business pick?
If neither the guided workflow nor agency reporting describes you, arguably neither: an owner posting their own brand everywhere gets more from a flat-rate scheduler like Unbusied ($33/month, X included, team included) than from either tool's specialty.