Pricing guide · updated August 2026
Metricool pricing, explained with real math
Metricool's free tier is real: one brand, 20 posts a month, and honest analytics. That generosity is why so many people start there. The structure around it is what takes explaining.
The free tier has no LinkedIn and no X. Paid plans start at $25/month, but that price rides a brand-count slider upward, X (Twitter) remains a separate paid add-on, and team seats plus approval workflows arrive on the Advanced tier at $67+. None of it is hidden; there's just a lot of it.
The plans
| Plan | Price | What’s included |
|---|---|---|
| Free | $0 | 1 brand, 20 posts/month, core analytics. No LinkedIn, no X. |
| Starter | From $25/month, rising with brand count | More brands and unlimited posting (fair use), fuller analytics. |
| Advanced | From $67+/month | Team seats, approval flows, and the deeper feature set. |
| X add-on | Paid extra, even on paid plans | X (Twitter) publishing and analytics. |
Metricool details from their public pricing pages as of August 2026. Plans change, so check their pricing page for the latest.
What you’d actually pay
Testing the waters, one brand
Free genuinely works if LinkedIn and X aren't in your spread and 20 posts is enough.
One brand, everywhere including X
Starter from $25/month plus the X add-on. The exact total depends on the slider and add-on price at checkout.
You plus a helper
Team seats live on Advanced: $67+/month before the X add-on.
Know before you buy
- The free tier's platform fences: no LinkedIn, no X.
- The brand-count slider: the advertised entry price grows as you add brands.
- X is an add-on at every level, not included in any base plan.
- Team access is an Advanced-tier feature, not a Starter one.
The honest verdict
If analytics is the job (reports, competitor tracking, ads and organic together), Metricool is the best value in its class and the free tier is a gift. Buy it for that half and it earns its price.
If publishing is the job, count the pieces: slider price plus X add-on, with team access at $67+. Unbusied is $33/month flat per brand with X and LinkedIn included, unlimited posts, and up to 5 team seats. One number instead of a build-your-own bill.
Fair questions
Is Metricool really free?
Yes, genuinely: 1 brand, 20 posts a month, and usable analytics with no time limit. The catch is platform coverage: the free tier doesn't include LinkedIn or X.
How much does Metricool cost with X (Twitter)?
X is a paid add-on on top of any paid plan, so the total is your plan price (from $25/month, rising with brands) plus the add-on. Check their pricing page for the current add-on rate; it has changed over time.
When do you need Metricool's Advanced tier?
When people beyond you need access: team seats and approval workflows start on Advanced at $67+/month. On Unbusied, up to 5 team seats are included in the $33 flat price.
Is Metricool cheaper than Unbusied?
Solo without X, often yes ($25 vs $33). With X added, they're close. With a teammate, Metricool jumps to $67+ while Unbusied stays $33. The honest rule: buy Metricool for analytics depth, buy flat-rate for publishing width.